Debra D. Barry
Creative Design Marketeer

My career spans over 20 years working in a variety of industries including,
printing, non-profit, process automation, energy, and industrial manufacturing.
As a Graphic Designer working within corporate marketing, I have developed a
well-rounded approach to create effective communications through design that
make an impact.
GRAPHIC DESIGN
Trade shows, conferences
and sales meetings
Product and service promotions
Technical documentation
Branding
Image manipulation


PRINT & DIGITAL
Brochures, magazines,
directories and show guides
Direct mail
Newsletters
Signage
Banners
Advertising
Presentations
Email promotions
Operational forms


MARKETING
Content development
Planning, budgeting
and scheduling


WEB
Social media
Website design
SEO / Analytics
HTML


PROGRAMS
InDesign
Illustrator
Photoshop
Constant Contact
Word Press
Dreamweaver
Microsoft Office Suite
Acrobat Professional
Bright Author




“I consider you one
of the five most
important employees
of this company”

Vince Fiorello, COO
FLM Graphics

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Experience

2/2012 to Present – Freelance Communications Specialist, DDB Design
Current fulfillment for Medway Oil & Propane:
  • Create seasonal marketing plans and fulfill needed deliverables.
  • Monitor website keywords/analytics in support of seasonal changes to increase traffic.
  • Produce energy related social media postings and email news communications.

Previous accomplishments:
  • Developed marketing plans to stimulate seasonal product and service sales, as well as the marketing materials
    to support them.
  • Improved customer awareness of multi-fuel availability, adjusting company name, logo and increasing visibility
    and messaging through all communications.
  • Strengthened social media presence, tripling follower count with consistent seasonal posts, including contests
    and incentives.
  • Addressed positive and negative web reviews responding with gratitude and/or to address any issues directly.
  • Constructed customer loyalty program with acknowledgment and gesture of gratitude for continued patronage.
  • Formulated customer survey resulting in valuable feedback; positive responses were used in promotions and testimonials; constructive responses were addressed one-on-one to facilitate improved customer relationships. The survey also educated customers about products and services they were not aware of.
  • Conceived, planned and managed customer appreciation events providing positive customer engagements;
    this included the creation of a  mascot which facilitated fun and memorable customer experiences.


7/2014 to 6/2018 – Marketing Communications Specialist,  Lenze Americas

  • Composed promotions to increase knowledge of Lenze products – what they do, their work-flow and the
    industries they are best suited for.
  • Developed on-going email communications for OEMs and Distribution. Reported resulting analytics to improve database accuracy and gain knowledge for future tailored messaging.
  • Implemented Lenze corporate design guidelines into all Lenze Americas communications, internally and externally delivering a consistent look and message throughout the organization.
  • Initiated weekly department meetings to stimulate creative discussion in fulfilling marketing projects and how
    to best meet deadlines.
  • Enhanced internal company communications, encouraging involvement of department-specific news and events,
    as well as committee activities.

  • Updated lenze.com localized web pages; news, press releases, events, contacts, training, and distribution.

4/2009 to 2/2012 – Marketing Communications Manager,  EnergyUSA Propane
  • Provided in depth analysis of expenses to optimize marketing budget. Decreased annual yellow page
    advertising of over $30,000 by more than 65%, reallocating funds for increased return. Changed marketing vendors decreasing costs significantly, as well as unnecessary on-hand stock.
  • Created new website, navigation and content, saving web development costs of over $50,000. The new site provided integrated cross marketing of multi-divisional products and services, while supporting individuality
    for their local customer bases.
  • Implemented branding policies and procedures for consistent messaging throughout divisions.

2/2003 to 4/2009 – Graphic Communications Manager,  TAWPI, The Association for Work Process Improvement
  • Worked directly with editor for content to develop layout and design of bi-monthly magazine and supplements.
  • Created all internal advertising and maintained all external ad submissions to meet deadlines.
  • Produced branding and related collateral for conferences, committees, and programs producing greater
    awareness and involvement driving increased sales and member participation.


4/2001 to 10/2002 – Marketing Manager,  Worcester Controls
  • Reorganized marketing department, producing higher quality marketing materials, ultimately creating a
    more dependable and creative department.
  • Attained higher production levels with improved efficiency of in-house printer. Reduced on-hand literature
    eliminating
    waste of outdated materials.
  • Implemented standardization for proofing and inventory guidelines improving fulfillment to meet demanding deadlines.

5/1997 to 2/2001 – Graphic Communications Artist,  FLM Graphics Corporation
  • Designer/Editor of Impressions, internal company newsletter.
  • Organizer of Wellness Committee, creating programs and strategies to assist employees and their families
    for improved physical and mental well-being, in addition to stimulating company morale.


Education & Organizations
  • AAS, Graphic Design, County College of Morris, Randolph, NJ, Phi Theta Kappa International Scholastic Society
  • Certification in Web Design, Clark University, Framingham MA
  • Certification in Computer Graphics, Milo Computer Graphics, Totowa, NJ
  • AIGA, American Institute of Graphic Arts